How to Advertise smart phones

Introduction

- Importance of Mobile Advertising: With the increasing use of smartphones, advertising on mobile devices is crucial for business success.

- Statistics: Highlights significant growth in mobile internet usage and the potential for high response rates to mobile ads.

Next Generation Phones as Advertising Vehicles

- Features of 4G Phones: Discusses the capabilities of 4G phones, including internet access, video calling, and app support.

- User Penetration: Notes high adoption rates of smartphones and the potential for reaching a broad audience.

New Generation of Wireless

- 4G Network: Explains the 4G network, its capabilities, and how it supports advanced features like video conferencing and high-speed data.

- Smartphones: Describes the evolution of smartphones and their role in both personal and business use.

Effective Business Users and Their Wireless Devices

- Business Use Cases: Highlights how business users leverage 4G devices for productivity, including email, web surfing, and video conferencing.

- Case Study: Uses Barack Obama's use of technology during his campaign as an example of effective mobile usage.

Using Hot Applications for Advertising Advantage

- Website Optimization: Emphasizes the need for mobile-optimized websites to improve user experience.

- SEO and Gadgets: Discusses search engine optimization and the use of gadgets like mortgage calculators to attract visitors.

- Mobile Payments: Encourages businesses to accept mobile payments to enhance user convenience.

Text Messaging and Other Advertising Strategies

- Text Messaging Campaigns: Describes successful text messaging campaigns like Subway's, which offer time-sensitive coupons.

- Other Success Stories: Highlights other innovative mobile advertising strategies, including Facebook's mobile ads and Blyk's free mobile service funded by ads.

Future of Wireless Advertising

- Emerging Applications: Discusses potential future applications like GPS-enabled services and social networking apps.

- Creating Your Own Applications: Provides insights into developing custom mobile applications tailored to business needs.