Getting viral

Key Elements of a Viral Campaign

- Free Product or Service: Offer something for free to attract attention.

- Ease of Transfer: Ensure the product can be easily shared.

- Scalability: The campaign should handle rapid growth.

- Use of Others' Resources: Leverage existing networks and resources.

- Uniqueness: Provide a unique value proposition.

Strategies for Viral Marketing

- Give Away Valuable Products or Services: Use the power of "free" to attract attention.

- Effortless Transfer: Simplify the sharing process.

- Scalability: Ensure your campaign can handle rapid growth.

- Common Motivations: Exploit human motivations like greed, popularity, and communication.

- Existing Networks: Utilize existing communication networks to spread your message.

- Others' Resources: Leverage others' resources to reduce costs.

Historical Examples

- Hotmail: Successfully used free email services to spread its message.

- IncrediMail: Used animated email icons to attract users.

- Word of Mouth: Traditional viral marketing through personal recommendations.

Opportunities & Ideas

- Winning a Prize: Use giveaways and contests to generate excitement.

- Inform Them: Share valuable information to encourage sharing.

- Free Trials: Offer trial versions of your product to drive interest.

- Play a Game: Use interactive elements to engage users.

- Opt In Not Out: Ensure users actively choose to participate.

Basic Marketing

- Tracking Costs: Monitor the costs and returns of your marketing efforts.

- Defining Success: Use metrics to measure the success of your campaigns.

- Importance of a Plan: Develop a comprehensive marketing strategy.

Reward Costs

- Get Them to Sign Up: Offer incentives for users to join your reward program.

- Track Them: Capture and use customer data to personalize interactions.

- Boost Sales: Use graduated rewards to encourage higher spending.

- Offer the Right Rewards: Ensure rewards are relevant and reinforce customer relationships.

Targeting the Right Audience

- Segmenting Customers: Identify and segment your audience based on demographics and psychographics.

- Further Segmentation: Use detailed data to refine your target audience.

- Audience Segmentation Defined: Clearly define your target audience to focus resources effectively.

- Gather Segment Data: Use surveys and feedback to gather detailed customer data.

- Target People With Money: Focus on segments with the highest spending potential. .