Getting Started with Chatbots

What Are Chatbots?

AI-powered programs that simulate human conversations via messaging platforms (websites, social media, SMS). They automate customer interactions, answer queries, and streamline business tasks.

Key Benefits for Businesses

- 24/7 Customer Support: Instant responses reduce wait times.  

- Cost Savings: Cuts expenses on human agents (up to 30%).  

- Boost EngagementPersonalized interactions increase conversions.  

- Productivity Handlesitive tasks, freeing teams for complex issues.  

Top Use Cases

1. Customer Service: FAQs, order tracking.  

2. E-commerce: Product recommendations, checkout assistance.  

3. Lead Generation: Qualifies leads via conversational surveys.  

4. Marketing: Sends targeted promotions and updates.  

Types of Chatbots

- Rule-Based: Follows "if/then" logic (e.g., FAQ bots).  

- AI-Powered Uses NLP/machine learning for dynamic conversations (e.g., Sephora’s virtual assistant).  

When to Use (and Avoid) Chatbots

✅ Use for* Simple queries, data collection, 24/7 support.  

❌ Avoid for Emotional issues, sensitive data (e.g., credit card info).  

Performance Metrics (KPIs)

- Activation rate, volunteer users, retention rate, customer satisfaction, response time.  

Getting Started

1. Choose a Platform: No-code tools like Chatfuel or Botsify.  

2. Define Goals* Start with 1–2 core tasks (e.g., FAQs).  

3. Design ConversationsKeep flows natural and simple.  

4. Test & Optimize Regularly update based on user feedback.  

Perfect for Business owners, marketers, and customer support teams looking to automate and scale interactions.