Free Report Expose

Introduction

- Free reports are a powerful tool for building opt-in lists and generating leads.

- The primary goal is to collect names and email addresses, not to sell the report itself.

Why Create Free Reports?

- Free reports help gather valuable contact information for future marketing.

- Successful examples include Mike Filsaime’s “Death of Internet Marketing” and Rich Schefren’s “Internet Business Manifesto.”

How to Write Your Own Free Report in 60 Minutes or Less

1. Choose a Topic: Select a topic related to your website or services.

2. Gather Information: Use search engines to find relevant data.

3. Create an Outline: Organize your main points (ideally three) for clarity.

4. Write the Report: Type up your report based on the outline.

5. Use PLR Sites: Download and rewrite existing reports from Private Label Rights (PLR) sites.

6. Combine Articles: Download and combine articles from free content sites.

7. Hire a Ghostwriter: Pay a professional to write the report for you.

Placing Profit Centers in Your Free Report

- Include links to affiliate products or your own products within the context of the information.

- Sell advertising space in your report.

- Use sponsorships to make advertisements less intrusive.

- Add a viral element like quizzes or coupons to encourage sharing.

Distributing Your Free Reports

- Post links to your report on blogs, forums, and social media sites.

- Submit excerpts to article banks.

- Contact website owners and list owners to host your report.

- Use banner exchanges and advertise in E-zines.

- Split long reports into a series for more exposure.

- Pay other marketers to distribute your report, as Mike Filsaime did.