Follow up Profits

Why You Need to Follow Up with Your Customers

- Follow-up is crucial for maximizing sales and building long-term relationships.

- Many marketers neglect follow-up, leading to missed opportunities for additional sales.

Your Follow Up Plan

- A well-thought-out follow-up plan can significantly boost sales.

- Example: Derek’s follow-up email generated 64.9% of his total sales after the initial launch.

The Power of Follow Up

- Follow-up helps in not leaving money on the table.

- Statistics show that most sales happen after multiple contacts.

3 Key Ways Following Up Benefits Your Business

1. Builds Trust: Consistent follow-up helps build trust with potential customers.

2. Builds Consistency: Regular follow-up creates a professional and reliable image.

3. Sets You Ahead of the Competition: Most marketers do not follow up effectively.

Making Your Reputation

- Consistent follow-up can make or break your reputation.

- Being reliable and consistent helps build a loyal customer base.

Ignoring the Obvious

- Follow-up opportunities exist everywhere: after downloads, during courses, before and after sales.

The One Follow Up Step that’s Easy to Miss

- Always include a clear call to action in your follow-up communications.

Exactly What Is “Follow Up”?

- Follow-up is not just troubleshooting or hard selling; it’s about building relationships and providing value.

Beyond Consistency

- A strong follow-up plan should be systematic, helpful, and measurable.

- It should also run on autopilot and solidify your reputation.

Thinking Like Your Customer

- Understanding your customer’s perspective helps in creating effective follow-up strategies.

Balance

- Effective follow-up requires balance: being in tune with your customer, sensitive to timing, and aware of the rhythm in your marketing.

Putting It Together

- Key elements of a good follow-up plan include delivering what you promise, helping customers move through your process, removing glitches, providing access to you, automating processes, outsourcing, and preparing for follow-up from the first contact.

Follow Up Techniques

1. The Email Series: Use a series of emails to build a relationship and promote products.

2. The Personal Follow Up: Send personalized emails after meeting potential clients.

3. The “Blast from the Past” Email: Reconnect with past customers to promote new products.

4. The Newsletter Strategy: Use newsletters to stay connected and provide value.

5. Don’t Forget the Snail Mail: Use physical mail to stand out and reconnect with customers.

10 Focused Follow Up Tips

- Help subscribers take the next step.

- Build relationships.

- Provide high-value content.

- Be conversational and informal.

- Focus on the customer’s needs.

- Follow a sequence and rhythm.

- Automate and outsource where possible.

10 Biggest Follow Up Mistakes

- Being inconsistent.

- Letting too much time pass between contacts.

- Being too formal.

- Bombarding with emails.

- Disappearing for long periods.

- Ignoring certain subscribers.

- Not focusing on customer needs.

- Focusing on features instead of benefits.

- Being unfocused in your communications.

Overcoming Your Fear of Selling

- Shift your focus from pushing products to helping customers solve problems.

- Develop a sales and follow-up style that feels natural and genuine