Facebook Stories

Introduction

- Facebook Stories is a powerful tool for businesses, offering a new way to engage with audiences through ephemeral content (photos and videos that last for 24 hours).

How Big Is Facebook Stories?

- Facebook Stories has a massive user base, with nearly 2 billion followers on the platform. Daily active users include 250 million on Instagram Stories and 70 million on Messenger.

Why the Massive Number Matters for Business Owners

- The large user base provides businesses with a broad audience, making it an ideal platform for marketing products and services.

How Facebook Stories Benefits a Business

1. Easier to Stand Out: As a relatively new feature, it helps businesses stand out in user feeds.

2. Destined for Greatness: Facebook is heavily promoting Stories across its platforms (Facebook, Messenger, WhatsApp, Instagram).

3. Receptive Users: Users can easily view content without feeling overwhelmed, leading to better engagement.

4. Broader Reach: With more users than Instagram and Snapchat combined, Facebook Stories offers a larger market.

5. Engaging Content: Keeps audiences engaged and informed, especially useful for building interest in new products.

Exclusivity Can Be A Good Thing

- Exclusive content, behind-the-scenes footage, and user-generated content can make customers feel valued and increase engagement.

How to Use Facebook Stories

1. Go to the Camera: Access the camera via the mobile app.

2. Take Photo/Record Video: Use the camera to create content.

3. Add Filters and Stickers: Enhance content with filters and stickers.

4. Add Text and Drawings: Customize with text and freehand drawings.

5. Share or Save: Share the story with your audience or save it for later