Email Marketing Influence

The introduction emphasizes the complexity of deciding whether email marketing is suitable for a business. Key considerations include the target audience’s internet usage, the clarity of the marketing message, and the risk of emails being marked as spam. It highlights the importance of a target audience that actively uses the internet for purchasing and researching products.

The limitations of relying solely on email marketing and suggests integrating other internet marketing strategies such as banner ads, participating in industry forums, and starting an affiliate program. It explains that combining multiple strategies can enhance overall marketing effectiveness.