Chatbot Marketing Mastery

Chatbot Marketing Mastery is a comprehensive guide that explores the use of chatbots in marketing and customer service. The book provides insights into the benefits and drawbacks of chatbots, how to determine if they are right for your business, and various ways to utilize them effectively.

What this book is for

If you’re a solopreneur, marketer, agency owner, or small-business operator who wants to lower support costs and lift conversions, this concise playbook shows you exactly how to put chatbots to work on websites, Facebook Messenger, and other popular platforms. Inside you’ll discover when bots make sense, where they save the most money, and how to make sure they delight, not frustrate, your audience

What you’ll learn

• Chatbot fundamentals – why automated conversations exploded on Facebook and Kik and how the tech really works behind the scenes.
• Benefits vs. drawbacks – realistic cost savings, round-the-clock availability, and the limits of current AI so you avoid common pitfalls.
• Fit-check framework – four clear signals that a bot can fix cart abandonment, repetitive FAQs, or overloaded support queues.
• Revenue & engagement playbooks – step-by-step uses for content delivery, personalised product recommendations, and friction-free ordering.
• Platform comparisons – side-by-side look at Chattypeople, Botsify, and ChitChatChimp, including pricing, strengths, and best-fit scenarios.
• Optimisation tips – how to log and analyse conversations for customer insights and when to trigger a seamless hand-off to a human agent.

By the final page you’ll be able to choose, build, and launch a chatbot that boosts sales, slashes support time, and keeps customers coming back—without writing a single line of code.